It's that time of year once the installation rooms in ~ your local department store are complete of girls trying ~ above potential prom dresses. Ns don't know about you, yet I have such wonderful memories that prom. Ns wore a vintage cream-color dress (with gloves—I know) and dark blue Stuart Weitzman shoes that I have to admit, ns still pull the end from time come time. The whole look cost around $400, and also at the time I assumed that was sort of extravagant, yet it turns out I have nothing on the girls who room attending prom this year. A brand-new survey indigenous Visa found that on average, families will invest $1,139 ~ above prom this year. This figure is up 40 percent indigenous 2011, once they spent $807. When I observed Visa's report, i figured that huge increase in prom safety was more than likely tied come buying fancier dresses. It turns out the answer is more complicated than that. "In today's world, adolescents and young adults have actually lost many of their discretionary buying power," said Marshal Cohen, chief sector analyst at sector research certain NPD Group. That told me that after a year of being frugal, this is the one day as soon as families


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It's the time that year once the fitting rooms at your neighborhood department save are complete of girls trying on potential prom dresses. I don't know around you, however I have actually such exorbitant memories of prom. I wore a vintage cream-color dress (with gloves—I know) and dark blue Stuart Weitzman shoes that I have to admit, ns still pull out from time come time. The whole look cost approximately $400, and at the time I believed that was type of extravagant, but it turns out I have actually nothing on the girl who space attending prom this year. A brand-new survey from Visa uncovered that on average, families will spend $1,139 ~ above prom this year. This figure is up 40 percent indigenous 2011, once they spent $807.


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When I observed Visa's report, ns figured that huge increase in prom spending was most likely tied come buying fancier dresses. It transforms out the price is more facility than that. "In today's world, adolescents and young adults have actually lost many of their discretionary buying power," stated Marshal Cohen, chief sector analyst at industry research firm NPD Group. He told me the after a year of gift frugal, this is the someday when households will provide their teenagers the capacity to splurge. "This job is second only to your wedding," Marshal said.




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Marshal go on come say the prom today might be contrasted to the movie Footloose. These youngsters had to abandon dancing altogether and when they ultimately got it back, they could do it but be an ext responsible. He stated prom is earlier in a big way, spending-wise, however even this $1,139 number doesn't median they room spending irresponsibly. "It's choose the movie—they are going for it however being an ext careful."


That's not to say girl aren't spending an ext money top top dresses and also sometimes to buy at least two pairs of shoes (one because that the dance and also one pair for afterward). Yet transportation and also restaurant costs include up too.

Do you remember just how much you invested on her prom? go this figure sound crazy to you? Discuss!