The questioning boy and also Mr. Owl native the 1970s Tootsie pop commercial. Source: (

Forget the an interpretation of life…the best unsolved question that has actually plagued mankind since at least 1968 is “how numerous licks does it take to acquire to the center of a Tootsie Pop?” This burning inquiry is in ~ the source of among the longest-running and best-loved man commercials of every time—the Mr. Owl and also the Tootsie popular music commercial. This is what you nothing know around that lover commercial. 

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Mr. Owl to be the Brainchild of the Doner ad Agency

David Doner, president and CEO the the Doner advertisement Agency, once explained that his company was hired by the Tootsie Roll firm to produce a television spot for its brand-new Tootsie Pop, a sucker through a tough candy exterior and a Tootsie role center. The an innovative team in ~ the advertisement agency to be tasked v finding a memorable means to introduce the lollipop, present the link to the Tootsie roll candy, and to get world talking around the product. They made decision to play increase the truth that consumers want to gain to the soft, Tootsie Roll center as easily as possible. They had the boy in the advertisement ponder, “how countless licks does it take?”


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Mr. Owl was Born in 1968

The way Mr. Owl native the Tootsie pop commercial was developed in 1968. The Tootsie popular music commercial, however, didn’t receive widespread play till 1970. The commercial is still being aired today. 


The questioning boy and Mr. Turtle. Source: (

The original Commercial to be Longer

The version of the Mr. Owl commercial that we deserve to still watch on TV is much shorter than the original 60-second spot. End the years, it has been edited down to 30-seconds and 15-seconds. Amazingly the viewer still gets the burning concern feels native the ads, even in your shortened form. 


Voiceover actor Paul Winchell to be the voice of Mr. Owl. Source: (

Who to be Mr. Owl?

Does the voice of Mr. Owl sound vaguely acquainted to you? that should. Voiceover artist Paul Winchell, the voice of Tigger in the Winnie the Pooh cartoons, supplied the voice for Mr. Owl. 


Mr. Fox didn"t understand the answer. Source: (

Mr. Owl was no Alone

In the initial 60-second spot, Mr. Owl and also the questioning boy space joined by a few other characters. The boy very first approaches together Mr. Cow come ask his question. The cow admits that he is not the smartest animal around and also that he cheat by biting his Tootsie pop to gain to the center. He argues the boy ask another animal who is smarter and also cleverer 보다 he is. Next, the young poses his question to the clever Mr. Fox, however this character, too, bites his Tootsie Pop. Mr. Fox suggests asking someone who is older and has much more life experience. The boy finds Mr. Turtle and also asks that his question. Back the yonsi Mr. Turtle is full of life lessons and experiences, he, too, bites his sucker. He says that the boy visit the smartest animal of all. 

An Athenian "owl" tetradrachm with the head of Athena top top one side, and her owl top top the other, late fifth century BC. Source: (Photo by cm Dixon/Print Collector/Getty Images)

Why are Owls connected with Wisdom?

In roman inn mythology, the goddess that wisdom, Athena, was regularly represented by one owl. The link in between Athena and owls to be so strong that, to this day, we see owls as wise animals. The creative team at Doner advertisement Agency was utilizing this trope to display the viewers of their Tootsie pop commercial the Mr. Owl was the smartest animal around. They amplified his credibility by having him undertake a mortarboard hat similar to the one that graduates wear. 

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Mr. Owl"s experiment may have yielded faulty results. Source: (

Mr. Owl’s Experiment

When inquiry the burning concern by the young boy, Mr. Owl automatically decides to command his own experiment to determine the answer. His results, however, are a bit skewed. Instead of simply licking the Tootsie Pop, Mr. Owl bites right into it, just as the others have actually done. However he is i was sure in his findings and also declares that “three” is the answer. The advertisement concludes v the narrator telling us the “the human being may never know” the answer to the inquiry of how plenty of licks are required to with the Tootsie role center. 

Yes, that is a Tootsie popular music licking machine. Source: (

A 2nd Experiment

In 2015, researcher from Florida State college and new York university did their own experiments to identify the number of licks the would require to reach the candy facility of a Tootsie Pop. Uneven Mr. Owl’s previously experiment, there to be no biting in this studies. The conclusion? The researchers uncovered that the mean Tootsie Pop compelled 997 licks prior to the Tootsie Roll facility was exposed. Mr. Owl was sooooo close.