BESIDES THE TASTE that ITS CHIPS, Frito-Lay’s advertising has had a lasting affect on Americans. Grown-ups deserve to still song all the words to “Ai-yi-yi-yi, I’m the Frito Bandito” and also “Munch a Bunch that Fritos.” just time will tell if the supermodels’ plug for Baked Lay’s will sign up with the ranks of Frito-Lay’s memorable campaigns. Here is a history of the company’s advertising highlights—and its one devastating lowlight.

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1956 The Frito Kid shows up on the Today show with Dave Garroway, the an initial time a Texas agency advertises on NBC.

1963 actor Bert Lahr istempted by the adversary (also play by Lahr in a split-screen image) hold a bag of Lay’s. “Betcha can’t eat simply one,” states the devil. Lahr bring away the bag out of the devil’s hand. The phrase becomes one of the longest-lasting tags lines in American advertising.


1968 The agency introduces the Frito Bandito, a squat mexico bandit through the requisite sombrero and also dark mustache, who sings, “I love Fritos corn chips, I’ll steal them indigenous you.” The Frito Bandito outrages mexico Americans, and some television stations ban the commercial native the air. Frito-Lay resists pulling the ad, saying that its own poll shows that 85 percent of mexico Americans prefer the Frito Bandito. Yet under enhancing public pressure, it eventually replaces the advertisement with kids singing, “Munch a Bunch of Fritos”—which i do not care equally memorable.

1975 Mustachioed gibbs Avery Schreiber i do not care a teen hero by crunching Doritos in unreasonable places. Frito-Lay devises one more famous advertisement line, “They taste as great as castle crunch.”

1990 Frito-Lay introduces Sunchips, its renowned multigrain chip, through Carly Simon singing the Beatles’ “Good Day, Sunshine.”


1993 In its an initial national heralding of Lay’s Potato Chips in virtually twenty years, Frito-Lay operation a advertisement in i m sorry Kareem Abdul-Jabbar bets Larry Bird that can’t “eat simply one” Lay’s. Bird loses the bet and pays the price: he shaves his head. In one sport on the commercial, former Dallas Cowboys coach Tom Landry wins a gambling with various NFL stars and also the Monday Night football broadcasting team the Dan Dierdorf, Al Michaels, and also Frank Gifford about Lay’s Potato Chips. They also shave your heads.

1994 former vice president Dan Quayle, that gained good notoriety because that his i can not qualify to order “potato,” makes a cameo appearance because that Wavy Lay’s Potato Chips on a advertisement aired during the 1994 supervisor Bowl. Son film star Elijah hardwood works his way down from the rafters of the football stadium to a much better seat by betting world in front of him, including Quayle, that they can’t eat simply one.

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1995 In among the many talked-about commercials of critical year, Frito-Lay hires previous governors Mario Cuomo of brand-new York and Ann Richards of Texas come co-star in a Super key commercial because that Doritos. Cuomo and Richards, who have actually just been beat in their gubernatorial elections, talk around embracing change. Cuomo says readjust is inevitable. “You’re most likely right, Mario,” Richards says, and she holds up a freshly redesigned Doritos bag. “I guess I’ll obtain used come Doritos’ new bag.”.