While, visually, the current logo the the clothing agency True religious beliefs has practically nothing to do with the original, the symbolism has remained the same.

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Meaning and history


The California-based brand True faith was produced in 2002 by Jeff Lubell and Kym Gold. The was obtained by TowerBrook capital Partners in 2013 and also filed for bankruptcy defense in 2017.

Old symbol


The initial True Religion logo design featured the arched name of the agency in a retro slab serif type. Below it, the text “brand jeans,” additionally arched, might be seen. The very first line was in red, when the second line remained in blue.

The wordmark can be used either on its very own or together with a photo of a bold smiling male sitting and holding a guitar. The guy was an alleged to be Buddha, while his laugh was attributed come the quality of the that company products.

Current emblem


Eventually, the brand to reduce the Buddha emblem in favor of a cleaner horseshoe logo. Nevertheless, it stayed true to its initial symbolic meaning. Together the company explained in a post on its main Facebook account, “Our top horseshoe logo was inspired by the Buddha’s smile” (October 8, 2014).



The an initial arched wordmark featured a slab serif font (apparently, Neo contact Regular by the type foundry Linotype). The only notable distinction from the initial font was that the glyphs the the wordmark were distorted because of the arched framework of the logo.

As for the current version, though, the company opted because that a lighter type with humbler serifs. If it each other the type Castle push #1 consistent published by Pilaster Davy, it’s still pretty different. The angular serifs provide a unique and elegant touch. On the whole, the updated insignia is better readable and better fits contemporary design trends.

We should also point out the the name of the firm is sometimes printed ~ above T-shirts and other commodities using a totally different form (a sans serif one). In this case, it’s commonly accompanied by the horseshoe logo, which helps to assistance the brand identity.

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While in history the True Religion logo was provided in red and also dark blue, the current version sticks come the classic combination of the black emblem and white background. The approach, i m sorry is so common for apparel brands, gives much adaptability when it pertains to putting the emblem on item of miscellaneous colors. In enhancement to the consistent black-dominated version, the emblem have the right to be printed either in white or in any type of other shade depending ~ above the shade of the background and the designer’s choice.